Our certified users of both the Conflict Dynamics Profile® (CDP) and Mediation Training Institute (MTI) programs have a lot of valuable insight to provide to prospective clients. Improving self-awareness and developing conflict management and resolution skills can change people’s lives and improve the productivity of organizations.

Before these positive results occur, you have to pique people’s interest in what you have to offer. A first step is finding out what is important to your prospective clients. Check their websites and review their annual reports to see what their key issues are. If they are concerned about improving productivity, you can position your approach around how improved conflict management skills enhance productivity. You can use MTI’s cost of conflict calculator to help with the productivity analysis. If your clients are concerned about safety issues, you can focus on how resolving conflict improves communications that can help identify problems. In any event, it is important to address issues that are important to your prospective clients.

You also need to be able to demonstrate what you can do to help address your clients’ issues. One way to do this is by providing them with an example of your work. CDP master trainer, Mark Rosenberg, has developed and delivered a series of short programs he delivers to prospective clients in Australia. These programs showcase a number of the kind of coaching and training skills that Mark can bring to a client engagement. He also enables participants to take the CDP Individual assessment so they can get a personal experience of the powerful insights that the instrument can bring.

Mark picks centrally located venues in the cities where he holds his programs. He invites senior level HR personnel from prospective client organizations. Mark does not charge for the program itself which is billed as an opportunity to learn about new ways of managing challenging issues. He then follows up with attendees to explore possible next steps with them. The programs have led to a number of excellent client engagements, and Mark will be continuing them going forward.

We would be happy to talk to you about ways you might be able to promote your practice. We have talked with many CDP and MTI certified users and can share other approaches that may be helpful to you.